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Dear purse, rest in peace. Warum Sharing Economy unsere Welt nicht automatisch besser macht. Unternehmen bezahlen Journalisten für das Schreiben von Beiträgen, mit denen sie dann für ihren Betrieb oder ihre Marke werben können so kann man Content Marketing aus der Journalistenperspektive beschreiben. Die Veröffentlichung von Branded Content ist längst gängige Praxis in der Wi.